Smurfit Kappa launches innovative olive oil packaging

From: Packaging News

Smurfit Kappa, a leader in Bag-in-Box packaging solutions, has launched a new stand-up Pouch for olive oil.

Part of its innovative Pouch-Up portfolio, the new pouch is available as a 1.5L unit, and weighs 17 times less than its glass counterpart.

According to Smurfit Kappa, this weight reduction, along with the pouch’s space-saving format, is more cost-efficient for the customer while also leading to a significant reduction in the use of plastic and in CO2 emissions during transport. It also works with both automatic and semi-automatic filling machines.

The design of the pouch allows for custom labels to be added within the free space to provide an eye-catching design for the product and increase brand recognition. Free-standing flexible packaging has reportedly been increasingly popular amongst consumers due to its ease of use and longer shelf-life.

The company said Smurfit Kappa Bag-in-Box’s priority is minimising its impact on the environment throughout every aspect of its operations: from supply to manufacturing to distribution to recycling.

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