Ball supports Yugen in launch of Europe’s first kombucha in cans

From:Packaging News

Ball has supplied recyclable aluminum cans for fermented tea brand Yugen.

The Belgian start-up is launching its first kombucha in printed cans on the European market.

The cans have been designed using attractive colours and a laid-back font with illustrations.

Chris De Backer, co- founder and brand manager, Yugen Kombucha, said: “Cans are awesome. Not only do they protect our product but they’re also eco-friendly, being the most recycled beverage packaging in the world.

“Lightweight and unbreakable, they’re convenient to carry around on a day out at the beach, the mountains, festivals and sporting events. Plus, retailers are picking up on the trend towards canned beverages. They are reshaping their store layouts to better cater for the grab-and-go demands of today’s mobile consumers.”

Matthijs Jansen, Sales Director Benelux at Ball Beverage Packaging Europe, added: “We really had a ball working with Yugen on these cans. In close collaboration with their designer Wim Vandersleyen, we effectively produced these cans to everybody’s approval. We’re excited to support Yugen in launching Europe’s first kombucha in printed cans.

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