Avesthagen Win Unique Packages

Avesthagen Win Unique Packages
2010-02-10

Avesthagen wins patent registration for its unique trapezoid-shaped packages
Our Bureau, Mumbai, http://www.fnbnews.com/

Avesthagen Limited has been granted registration for its appealing and innovative trapezoidal design by the Indian Patents Office. The sub-category 09-03 includes boxes, cases, containers, (preserve) tins and cans. The patent is effective from Jan 31, 2008.

The trapezoid-shaped boxes have helped cut the clutter on the retail shelves and created a distinct identity for range of breakfast cereals branded under Good Earth Foods.

With the intent to modernise the look of its popular cereal boxes, Avesthagen’s design team worked on various options to come out with the trapezoidal look that is not only unique but stylish as well.

Dr Villoo Morawala Patell, chairperson and CMD, said, “I am very pleased with the grant of the patent for the Trapezoidal design to Avesthagen. Our company has always thought differently and has a legacy of innovating. I congratulate the design team at the Agency Contract and Trapeze who worked with Avesthagen to achieve the design. We have an interesting range of products that are validated with good science, the new packaging will add to the “feel good” experience for our consumers.”

Avesthagen began its foray into retail in 2005 through an acquisition. Avesta Good Earth Foods, the B2C platform of Avesthagen's bio-nutrition vertical, offers the "Good Earth" range of health and functional foods that deliver enhanced nutrition in convenient forms.

Good Earth with its range of "health foods" targets health conscious consumers who believe that health is a priority and can be managed better through diet rather than medication. Good Earth "functional foods" ranges are an extension of Avesthagen's "Food for medicine" programme wherein plant-based, clinically validated bio-actives are integrated into convenient consumable formats leading to Preventive Personalized Healthcare. Currently, the Good Earth range comprises muesli, muesli bars, and whole wheat crackers (including Teestar Crackers for pre- diabetics).

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