The company behind the classic rectangular milk carton claims the new package combines all the benefits of the carton with the convenience of the bottle.
The aseptic carton bottle is made from renewable paperboard that is Forest Stewardship Council (FSC) certified. And for pouring, the bottle has an injection moulded top.
According to Tetra Pak, the bottle is easy to handle and pour, offers opportunities for branding all over the surface, and can stand for months without refrigeration.
The carton bottle will be making its first commercial appearance on shelves in April this year ahead of a media launch in Sweden on 16 May.
Tetra Pak has already developed a carton-based bottle called Tetra Aptiva Aseptic. Launched at Anuga Foodtec in 2005, Tetra Pak hailed the package as the first ever aseptic carton bottle.
Designed particularly for the on-the-go drinks market, the bottle combined a carton-based sleeve with a plastic top and screw cap.
Tetra Pak has published a video on YouTube that gives a very brief and humorous introduction to its new carton bottle product. To view the video and the website that Tetra Pak has set up to accompany the launch please click here.
