Consumer-friendly oval containers

Packaging Digest



Salads of the Sea has rebranded and repackaged its delectable dips, salads and spreads. They are now sold in 100 percent recyclable and BPA-free oval containers, which are microwave and dishwasher safe, and allow consumers to "spread the flavor" without any required preparation.

This contemporary packaging has been coupled with updated branding, new logos and a new website, as well as the launch of a social media platform with both Facebook and Twitter accounts.

The company also recently launched its new Smokey Bacon Crab Dip. From cocktails to dessert, the bacon trend is making consumers go hog wild. Adding even a bit of bacon to any dish gives it a touch of texture and a burst of flavor. So it only seemed natural to combine the trending taste of smoked meat with the classically creamy crab dip; Salads of the Sea's own version of surf-and-turf.



As an industry leader, Salads of the Sea is one of the only brands currently blending imitation crab meat, cream cheese, bacon and shredded cheddar cheese together in its new pre-packaged container, making it easy to buy, eat, and, if anything's left, reseal to enjoy later.

"Consumers can't get enough of this tasty combination," says Emily Alfano, director of marketing and new product development for brand owner Future Food Brands. "We are very excited to introduce bacon as a new addition to our ingredient lineup, and use it to create a great option for those looking to entertain, or just have a tasty snack."

This surf-and-turf treat is now available nationwide in grocery store chains.

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